One of the biggest challenges sales teams face is the timely and consistent follow-up required to convert leads into customers. Studies show that 80% of sales require at least five follow-ups to close, yet many leads go cold because follow-up attempts stop prematurely or happen too late.

Most businesses underestimate the true value of their existing lead databases. Leads collected from past campaigns or inquiries often sit idle, untouched, and forgotten. Yet, these dormant contacts represent a goldmine of potential revenue—prospects who have already expressed some level of interest.